A new creative tool

What is foodpairing ?

Foodpairing is a method for identifying what foods go well together. The method was most famously applied by Heston Blumenthal, chef of The Fat Duck, and is based on the principal that foods combine well with one another when they have key flavour components in common.

How does foodpairing work?

Once the flavour components of a particular food are analysed, they are compared to a database of several hundred other foods & drinks and the results are represented graphically on a foodpairing tree.

The chosen food is placed at the centre of the tree and surrounded by the best matches, which are arranged by category such as dairy, herbs, fruit etc. The length of the branch from the centre to the category is not important, but within each category, the shorter the branch, the better the match to the chosen food.

How can foodpairing help your business?

Sometimes the combinations suggested by a foodpairing tree can be as surprising as they are delicious. Which means foodpairing can lead food professionals in entirely new directions as they express their creativity.